Dead cat conditioning, attention deficit and the social order

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Last week I wrote about hundreds of people dying of malnutrition in the UK over this past twelve months alone, as a consequence of government policies. I wrote about how our universities are no longer permitting free speech and critical thinking, and how dissenting academics have taken to blogging, using pseudonyms and writing anonymous letters because of the repressive political developments in the UK.  I am now about to write another piece on how our Human Rights Act is to be scrapped and replaced by a Conservative Bill of Frights.

The Labour party needs to be collectively opposing the government and addressing these pressing, socially calamitous issues, raising public awareness regarding the profound damage that this authoritarian government are inflicting on our society and drafting remedial policy outlines which extend social justice and equality. 

In the Labour Party Forum – a Facebook group for party members – I was told that my post about the implications of the Government Higher Education white paper, along with an analysis of the illogic of neoliberalism and its consequences is “irrelevant” to the Labour party.

There is a problem with that. 

If the Labour party is to reach out and persuade the electorate that they have an alternative which is better than the current government, they will need to recognise and to fully understand issues that are affecting the wider public. In the Labour Party forum, every single post (except mine) is about about the leadership debate. But being engaged with what is culturally popular isn’t always in our best interests.

The comments from members are dripping with bad feeling, oozing impotent anger and bleeding bitterness. The party infighting is clearly visible on every thread, the hostility is palpable, and all of this in a group that was once united in fighting the real enemy of ordinary people: the Tories. The old, easy camaraderie among members has seeped away.  Cooperation has plummeted sickeningly down the chasms of division. Fallen socialist values, lying broken. Many who claim they are fighting for a “socialist party” seem to have forgotten to practice what they preach. 

I do understand the anger that many feel in the face of a neoliberal, right wing establishment openly demonstrating a hegemonic stranglehold via the media, with endless streams of poisonous propaganda. We witness overt claims, subtexts and a level of perpetual subliminal messaging about who is fit to lead our country and who isn’t. The attacks on Corbyn in particular highlight just how the powers that be in the UK  have ensured that alternatives to the status quo never become established as a part of our mainstream conceptual and linguistic universe. The media write them out. There is a war going on, for sure. But this is nothing new.

The roots of our current crisis of democracy and class warfare go back a long way, and many of these have been embedded deeply in the changes to Britain’s sociopolitical economy since the Thatcher era. Neoliberalism is a doxa, it didn’t come into being as a means of social and economic organisation because it works: it became mainstreamed “common sense” because the establishment won. 

I gave an interview last year to Phil, who is a very public sociologist on the All That Is Solid site, outlining my own position on developments within the Labour party. Since then, I have written just two articles about party ideology, values and the leadership issues. I do write regularly about ideology, propaganda and the techniques of persuasion that are used by the establishment and media to maintain the status quo. This is an issue that extends well beyond the arising claustrophobic parochialism of Labour party disunity, leadership battles and current disarray. 

The media is the message

Social control is maintained in part by the use of a strategy of distraction, which is designed to divert public attention from important issues and changes determined by the political and economic elites, using a technique of flooding continuous diversions and insignificant information. Distraction strategy is also used to prevent public interest in essential knowledge that is then used to exercise control, whilst ensuring those being controlled are also completely disarmed.  The media maintain public attention, and divert it away from real social and economic problems. The public become an audience captivated by matters of no real importance. I’m probably loosely paraphrasing Noam Chomsky, here. 

From within the Westminster playpen, originating from the likes of Conservative babysitter, Lynton Crosby, the dead cat strategy is basically deployed as a major distraction tactic, usually entailing insulting diversion from a government’s political controversies and failings. So when, for example, the government are investigated by the United Nations for contravening basic human rights, they will scream that the opposition leader is somehow a threat to our national security. 

Everyone will gasp, clutch their brand of indignation and moral panic, and bang on about that for the rest of the week. The fact that democracy is gone for a burton, or human rights are being sidestepped and people are dying because of austerity policies is buried under a pile of furry corpses piling up on the allegoric political table, whilst commentators across the land discuss Jeremy Corbyn’s tweed jacket and beard. 

Then there is the age-old strategy of dīvide et īmpera. Every person on the left of the political spectrum knows what “divide and rule” means. It refers to a strategy that breaks up existing power structures, undermines democracy, and especially prevents smaller power groups from organising, collaborating, cooperating and forming alliances, by creating rivalries, fostering discord, distrust and enmity among the groups. Hello.

Thing is, despite these strategies being common knowledge, this hasn’t stopped many Labour party supporters using the disgracefully unreliable and establishment-collaborative media to present their own personal preferences. The Labour Pary Forum is filled with trivial articles about Owen Smith, this, Jeremy Corbyn, that and Tom Watson, the other, the comment threads full of screaming  indignation and neatly blinkered participants.

Socialist politics is supposed to be conscientious, and rather more about the social, not the personal.

This week, we see  the Independent, the Spectator, the Mirror, the Huffington Post, Politics Home, the London Economic, Channel four, amongst many others, report an audience booing the mention of a perceived political rival at a rally comprised of his opponent’s supporters. I’m all for freedom of speech, but for crying out loud, why and how is this by now mind-numbing tittle tattle considered to be NEWS? And even more importantly, why do social media campaigners think it is?

Don’t look away now

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Only a matter of weeks ago, a Labour MP was murdered by a far right fanatic, because of her political work, and because we are a distracted society that permits a right wing authoritarian othering and outgrouping demagoguery.

But now there are no ripples on the pond.

How can so many people seemingly forget such a horror? It’s almost as if this outrageous, politically motivated murder was a normal event, expected and accepted. Why are we allowing an ideology-driven and opportunistic establishment to divide our society into hierarchies of human worth and value? There’s an underpinning message in policies and political rhetoric that some lives are worth more than others; it’s has crept in unchecked, almost unnoticed, and we have allowed that to happen because we look the other way. In fact many of us seem quite determined to look the other way.

It’s not only migrants that are being politically and socially outgrouped. Disabled people are experiencing an unprecedented increase in hate crime and people are dying of malnutrition in the 5th wealthiest nation of the world. People are dying because of a government’s policies here in the UK. Prejudices are flourishing, violence growing. This is the kind of society we have become. Yet many people are still not paying attention. We are being conditioned not to look and not to see.

Whilst so many people are so happily distracted and so easily diverted by the most trivial details, our democracy is being quietly dismantled, the social gains of our post-war settlement have been almost erased from history, our human rights are being sidelined and re-written to shift the balance of obligation and responsibility from the state to the individual. Such profoundly damaging developments with such dire and toxic implications for our country ought to be recognised and challenged. Citizens are dying prematurely because of class contingent Conservative policies in a post-welfare, low waged Britain.

Those of us who reject austerity and neoliberalism are not “Trot entryists” , “revolutionaries” , “militants” or “extremists”. We are simply people who see beyond prejudiced ideologies and doxas. We recognise neoliberalism only works for 1% of the population. Furthermore, I am certain that in a world where people paid attention, instead of being distracted by mainstreamed, dominant narratives and  the mind-numbingly mediocre, homogenenised X factor culture, almost everyone else would recognise this, too.

I support Corbyn. Not because I invest in a superficial cult of personality type of politics. Not because I see a Corbyn-led Labour party as an end in itself. I have always maintained that a Labour government would simply mark a viable starting point  – the means – for a concerted campaign for social justice and equality.

I support Corbyn because I object to the destruction of people’s lives and the dismantling of protective civilised and civilising social structures because of a neoliberal and social Darwinist politics that invariably creates, through class contingent policies, inequality and social injustice – a few winners and many losers, the latter are then blamed by the state for the faults that are actually intrinsic to the system and extended by the state. I believe that in democracies, governments are elected to meet public needs, we don’t elect them to manipulate public perceptions and nudge us into meeting political and narrow, economic needs. I also believe that progress won’t happen unless we actively participate in democratic processes and work to extend them. Democracy (rather like intelligence) isn’t something we have: it’s something we must DO.

 The current infighting will kill the Labour movement. Vote for Corbyn, (or don’t), but there’s no need for the endless and insular justifications of your voting choice. Let’s keep some perspective and deal with what we NEED to – the  much bigger picture –  instead of impotently bickering among ourselves about a single issue. Socialism is surely all about a vision of the kind of society that is just and fair for the majority; it’s not about personal preferences and narrowly individualist perspectives.

Right now, the establishment have got us exactly where they want us. Their corporate media mouthpieces have made sure of that. The infighting, meanwhile, is destroying the Labour movement from within. 

But we can resist dead cats, Conservative bouncing bomb propaganda and such blatant techniques of persuasion… really, we can do so much better than this.

We won’t do so if we ignore the wider social realities and policy impacts being shaped by an authoritarian government.

sociologyexchangecouk-shared-resource-5-728It’s time to fight back

 

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15 thoughts on “Dead cat conditioning, attention deficit and the social order

  1. Excellent post. The infighting within Labour is so divisive. There appears to be a lack of understanding as to why people are likely to vote Corbyn as leader again. Plus the tactics used to undermine him, will resonant and anger Labour Party members and voters for a long time. I say this as not necessarily a fan of Corbyn.

    Liked by 3 people

  2. I am an ex member of the forum you describe. It is indeed full of people talking about the leadership battle and yes most if not all post are full of anger and worse.
    We need a forum to discuss policies and debate how we can build a moment that can win the massive vote we will need to get a Corbyn-led government elected. We must move away from the dead cat/ red rag to a bull distraction

    Liked by 2 people

  3. As an ex member of the forum you describe I agree it is constantly focused on the leadership election and comments are in the main giving vent to anger.social media does seem to encourage thoughtless postings. We lack a focus for policy discussions which I had hoped Corbyn’s team have set up- anything but ‘your Britain’.
    I despair at Labour’s inability to unite and fight this terrifying conservative government. Perhaps we are in the middle of a cataclysmic change- the death throes of capitalism and the party system. We need ideas to get us out of this messy and distracted state.I wish I knew where to start

    Liked by 2 people

  4. Didn’t someone say that you can kill a man but you can’t kill an idea? We should be discussing ideas not people. Ideas are much stronger, they can last for a thousand years or more!

    Liked by 2 people

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